MINISH Enters U.S.: First LA Co-Treatment, Beverly Hills Seminar & CDA Debut for Minimally Invasive Dental Restorations

MINISH Takes Its First Meaningful Step into the United States

MINISH has officially begun its U.S. journey—an important milestone for patients seeking high-quality dental care with efficient timelines and modern, minimally invasive techniques.

Through meetings with leading North American dental institutions and experts, a first U.S. co-treatment case, an exclusive seminar in Beverly Hills, and participation in a major dental exhibition, MINISH was able to confirm real-world interest and momentum in the global market.

For medical tourists, this matters: it signals growing international recognition, expanding clinical collaboration, and a stronger foundation for delivering consistent outcomes across borders.

Exploring North American Distribution: Meeting with VITA North America

During the visit, the MINISH team met with the head of VITA’s North American subsidiary. VITA is widely known as a global leader in ceramic dental materials and has been a key partner in developing and certifying the “MINISH Block”—a material central to precision dental restorations.

Minish has taken a meaningful first step in the United States.

The discussion focused on:

• MINISH’s growth potential in the U.S. market
• Strategies to expand future dental lab and provider networks
• Long-term collaboration to support scalable, high-precision restorative workflows

This was more than a standard partner meeting—it helped establish strategic groundwork for delivering precision-based dental solutions at scale in North America.

First MINISH Co-Treatment in the U.S.: Andrew Dental (Los Angeles)

A major highlight of the trip was MINISH’s first clinical case in the United States, performed at Andrew Dental in Los Angeles.

The co-treatment was conducted by:

• Dr. Hae-seong Kwak, Director of MINISH Dental Hospital
• Dr. Jun-gi Hong, The Square Dental

The patient (Dr. Andrew’s wife) received co-treatment for the maxillary anterior teeth (upper front teeth). After preparation, she attended the Beverly Hills seminar the next day without discomfort—an experience that helped build confidence among local clinicians observing the MINISH approach.

This case was especially meaningful because it followed a structured training path: Dr. Andrew completed the MINISH course in Seoul the previous November, and this became the first real-world application of that training in the U.S.

The team also provided early operational support for local implementation, including:

• Communication system setup
• Alignment of dental lab workflows to ensure stable, repeatable outcomes

Beverly Hills Seminar: Local Response Confirms U.S. Momentum

On May 10, MINISH hosted an exclusive one-day seminar at The West Hollywood EDITION, near Beverly Hills—an area known for premium aesthetic standards and a strong cosmetic dentistry market.

Attendance included:

• Approximately 80 total participants
• Around 60 dentists
• Over 20 industry professionals
• About one-third local American, with the remainder primarily Korean-American clinicians

Speakers included:

• Dr. Jeong-ho Kang, CEO of MINISH Technology and dentist at MINISH Dental Hospital
• Dr. Hae-seong Kwak, Director of MINISH Dental Hospital
• Dr. Jun-gi Hong, The Square Dental

Throughout the day, many attendees requested additional details about provider registration and training. The team also heard that over 70% of attendees would participate if a U.S.-based MINISH course were launched, and one dentist from Houston even proposed hosting a course at their clinic.

What Clinicians Focused On: Techniques, Efficiency, and Enamel Preservation

The seminar centered on clinical methods designed to improve both function and aesthetics while preserving as much natural tooth structure as possible. Key themes included:

• Minimally invasive preparation approaches
• A one-day system for improving tooth proportion, shade, and shape
• Real-world full-mouth restoration case reviews

Participant Feedback (Selected Quotes)

Dr. Philip Tagachak (San Bernardino)
“I attended because I wanted to see for myself how MINISH makes minimally invasive prep possible. I’d also like to join the training program in Korea and become a MINISH provider.”
“It opened up a new opportunity for me.”

Dr. Gina Morad (San Francisco)
“MINISH is a concept I haven’t heard before, so it really sparked my curiosity. I definitely felt it’s a technology the dental market needs.”
“I also think it would be a great fit for San Francisco, where there’s strong interest in new technology.”

Dr. Kandaji Mohamed (Walnut Creek)
“It’s similar to no-prep veneers, but much more precise and closely aligned with what dentists are looking for. I felt it’s a system that benefits both patients and providers—especially since anesthesia isn’t needed.”

First Participation in CDA: The Largest U.S. West Coast Dental Exhibition

MINISH also participated for the first time in the CDA event, the largest dental exhibition on the U.S. West Coast.

• Over 15,000 attendees across three days
• More than 100 lectures running simultaneously
• MINISH operated its own booth and collected 645 badge scans (leads)

Many U.S. clinicians shared that applying veneer-style restorations to posterior teeth was new to them and showed strong interest in MINISH as a system that can extend to full-mouth treatment planning. Attendees also asked practical questions about:

• Differences between MINISH and Lumineers
• Pricing expectations
• Treatment timeline—especially interest in completion within 5–7 days

Notably, U.S. visitors tended to view MINISH not as simple cosmetic alignment correction, but as a comprehensive approach to improving aesthetics and function—feedback that strongly aligned with MINISH’s clinical direction.

Global MINISH: The Next Step Forward

This North American trip was an important milestone in MINISH’s evolution into a global brand. Through direct clinical collaboration, professional education, and real-time industry feedback, MINISH confirmed strong market interest and established early groundwork for expansion—both clinically and operationally.

MINISH will continue moving beyond Korea to help shape a new standard in the global dental market.

Note: This article was translated and published from the original with consent from the author.